Business improvement is a way of life for succeeding. Apply these 4 quick tips to fast track your small business.
1.Have Great Products and Services
Word of mouth is often a small businesses greatest lead generator, so having great products and services that people talk about is a critical part of your brand and why you are in business. Even the most outgoing and charming small business owner is not going to succeed in bringing customers back, unless the product or service they provide delivers and exceeds expectations.
Don’t lose sight of your product – keep refining it, testing new offerings, and making sure you always put product first, not the money it brings in.
If business is about who you know, not what you know then you need to ensure you are connected. Social media such as LinkedIn, Facebook and Twitter offer a myriad of opportunities to build your network.
However a word of warning: make sure you build connection with value not sales in mind. Ask the question “How can I add value or help my connections?” rather than “How I can sell them something?”.
You will be surprised by how quickly that help and effort will turn into referrals back to you. If electronic networking is not your thing then make sure you are building your connections through networking at conferences and other events.
Letting your customers down by failing to live up to your own promises and brand standards can be particularly harmful for small businesses that depend heavily on referrals. The foundation of brand loyalty lies in great service – a happy customer is a loyal customer. So make sure you aren’t making promises that you can’t keep – whether you run a pizza business and pledge to deliver within 30 minutes, or are a painting contractor who promises to start a job on a Monday at 9:00 AM sharp. Stand by your promises.
4.Have a Distinct Voice
A great way to ensure your distinct brand message is delivered consistently across your business is to focus on how you and your employees interact and communicate with customers – in-person, on the phone and on social media. Not sure what your “voice” should be? Look to other brands. What do they do that you’d like to emulate? How do they greet and interact with you? What is it that they do that makes you feel good about doing business with them?