Marketing Strategy

What is Guerrilla Marketing? Guerrilla Marketing is an unconventional and inventive set of marketing tactics that, if used properly, can have a huge impact on customer engagement and business presence despite being on a restricted budget. The term Guerrilla Marketing…

While a lot of people are of the impression that it’s too late to set up an Instagram account for their business, that’s not the case. You might be slightly late to the party but you definitely aren’t TOO late.…

Marketing a small business has with many challenges. Here at Business Beetle, we’ve outreached to local and national experts to get their insight into how best to market your small business.

Writing and publishing blogs can be a fantastic way for businesses to improve their SEO ranking.  Nowadays, a lot of businesses are investing time into writing blogs. Unfortunately many bloggers and even marketers aren’t taking advantage of the enormous potential…

Maybe you’ve heard about influencer marketing but you’re not quite sure what it is and whether or not it’s something that you should be incorporating into your digital marketing strategy? To put it simply, influencer marketing is when a brand…

In today’s digitally-enhanced world, it’s easy to get wrapped up in the possibilities that digital marketing can offer. But it’s also important to take a step back, and consider some of the tried and tested traditional marketing methods that have…

If you’re running a small business, chances are you’re going to be working with a tight budget. However, a small budget doesn’t mean that you can’t succeed at online advertising. There are so many resources out there that offer small…

So many businesses are so focused on attracting new customers, that they can often forget to take care of their existing ones, and it’s these customers that have the biggest potential for increasing profit margins. Not only can the potential…

Digital Marketing is rapidly evolving, with the growing sophistication of artificial intelligence in chatbots, along with a growing consumption of video content, the coming years will be interesting to swatch. However, what does 2018 have in store for digital marketers?…

Instagram is key for social engagement, offering direct and visual communication in one place – perfect for businesses. From market research, marketing campaigns, customer service and feedback, Instagram offers more than most social media channels when it comes to digital…