Find the latest news, articles and advice when it comes to marketing. Are you ready for the challenges that running a new business will bring? We provide information about starting up and running a business in the UK.
So many businesses are so focused on attracting new customers, that they can often forget to take care of their existing ones, and it’s these customers that have the biggest potential for increasing profit margins. Not only can the potential…
Digital Marketing is rapidly evolving, with the growing sophistication of artificial intelligence in chatbots, along with a growing consumption of video content, the coming years will be interesting to swatch. However, what does 2018 have in store for digital marketers?…
Instagram is key for social engagement, offering direct and visual communication in one place – perfect for businesses. From market research, marketing campaigns, customer service and feedback, Instagram offers more than most social media channels when it comes to digital…
Press releases are an ideal and easy way to get out the word about your business’s announcement. Whether it’s a building project, upcoming event, new milestone or a promotion. Putting together a press release can easily be done by yourself…
Piggybacking on seasonal events can be a fantastic way for boosting sales and getting your business noticed at crucial times of the year. The art of making these seasonal events work for you and your business is all about the…
As a new business, cementing your branding probably isn’t top of your priorities to begin with. However, that could prove to be a big mistake. Nowadays, markets are saturated with brands competing for their consumers’ attention. This means that your…
The world of digital marketing can be a very daunting and confusing place. Particularly for inexperienced businesses. From social media marketing, to SEO and paid ads across the web, there really is a vast amount of information to get your…
If you’re wanting to make an impact and expand how much you sell online, establishing a trustworthy presence is integral. People like to buy from businesses they can trust but establishing that trust can take time. However, it’s definitely something…
So you’ve just set up your own business and you’re excited to get it flying off the ground. But you start to do some market and competitor research and it’s made you feel intimidated and wondering how you’re going to…