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While a lot of people are of the impression that it’s too late to set up an Instagram account for their business, that’s not the case. You might be slightly late to the party but you definitely aren’t TOO late.…
Business in general is developing and changing at rapid rates. Included in this is the way that we communicate with our customers. From live chats and chatbots to social media messages, customer service and the methods we’re using to deliver…
Maybe you’ve heard about influencer marketing but you’re not quite sure what it is and whether or not it’s something that you should be incorporating into your digital marketing strategy? To put it simply, influencer marketing is when a brand…
If you’re running a small business, chances are you’re going to be working with a tight budget. However, a small budget doesn’t mean that you can’t succeed at online advertising. There are so many resources out there that offer small…
Unfortunately, business owners must always be prepared to deal with bad publicity and the implications it can have on their business. However, if dealt with efficiently and appropriately, you can minimise the damage that bad publicity can cause in order…
So many businesses are so focused on attracting new customers, that they can often forget to take care of their existing ones, and it’s these customers that have the biggest potential for increasing profit margins. Not only can the potential…
Piggybacking on seasonal events can be a fantastic way for boosting sales and getting your business noticed at crucial times of the year. The art of making these seasonal events work for you and your business is all about the…