Resources – especially your time – are precious commodities when you’re a small business owner. When push comes to shove, you can’t afford to spend time on anything that doesn’t directly benefit your bottom line and grow your business. This is why many businesses don’t invest much time in their social media strategies. But the truth is, social media can help you grow your business. You should be active on social media despite the challenges of quantifying its impact. And we promise you don’t need to dedicate hours each day to make it work for you. Below we have listed our top tips to getting started on social media:
Create Strong Social Profiles
The starting point for growing your audience on any social network is strong profiles and pages for your social accounts. This requires including branded cover photos and profile photos. It also requires filling out all of your details. On Twitter, that’s as simple as a 160-character bio, website link and location. Facebook wants a short description, website link, address and phone number. In short, fill out as many fields for your social profiles and pages as you can.
Next, share a few updates (five to ten) before you start your quest to build an audience. This will give people who visit your social accounts a reason to follow you.
Share Quality Content
Even before your startup gets going fully, start building your audience on most networks by sharing content your target audience will enjoy. For example, if you have a startup for a Facebook marketing tool, start sharing content about Facebook. That could mean blog content, podcasts, videos, presentations, infographics, etc., created by you or by others.
Add Links to your Social Accounts on your Website
You can do this by adding small square social network icons to your website’s header, footer and sidebar. You can also add the official buttons for each network on your website. You can find the official brand assets, buttons, badges and widgets on Facebook (brand assets and button generator), Twitter, Instagram, and LinkedIn. You can also look into social network icons on stock image sites like DepositPhotos.
Add Links to your Social Accounts to your Email Signatures
Make sure that everyone you communicate with via email knows about your startup, by adding links to your top social accounts in your email signature. You can do this using small square social network icons or standard text links. You can also use services like WiseStamp to create professional signatures with your social links.
Cross-promote your Social Accounts
Already have a large audience on one account? Ask its members to connect with you on another. That will be as simple as sending a tweet to your Twitter followers asking if they are on Pinterest, and if they are, they should follow you there, too.
Also look for opportunities to link from one social account to another. Pinterest, for example, will allow you to link to Twitter and Facebook. Woobox, a Facebook app maker, has apps that allow you to add tabs to your Facebook page for Twitter, Instagram, and Pinterest for free.
Follow your Target Twitter Audience and Engage with Them
Twitter allows you to follow up to 5,000 people. You can follow more after people start to follow you. When you follow people on Twitter, they get a notification that they are being followed. In addition to following people, start chatting with them.
Use Twitter Search to find people that match your target audience. Twitter will search keywords in people’s bios as well as their tweets. When you see a tweet from someone that you can reply to, do it. If people like your reply, they just might follow you back.
Use your Facebook Page to ‘like’ Other Pages
If you click on the drop-down arrow next to your photo at the top right of your Facebook dashboard, you have the option to use Facebook as your page by selecting it from the list. This will allow you to ‘like’ other Facebook pages as your page and comment on them. Find pages where your target audience are engaged and start communicating with them with your page.
Use Hashtags on Twitter
When you share photos and videos, be sure to use hashtags in your captions. Hashtags are utilised by Instagram users to find visual content on specific topics. As people come across your photos and videos in a hashtag stream, they will be able to click a button next to your name to follow you.
Do you have any extras to add? If so, please do in the comments! Or see our 5 Effective Steps for Getting your Business Online for more advice on getting started.