Are you ready to refresh your Instagram feed? Or perhaps you don’t have one yet and would like to start! With over 15 million business profiles worldwide, people come to Instagram to be inspired and discover new things they care about, which luckily for you includes content from brands and businesses.
Instagram has become a great way for visually sharing your business, expanding your audience and encouraging them to visit your website. Your social presence means a lot to your potential customers. According to the Sprout Social Q3 2016 Index, 57% of consumers said they’re more likely to buy from brands they follow on social. So how do you keep people engaged with your brand?
Don’t worry, there’s no right or wrong way to brand your Instagram, as long as you keep it consistent. Below we have covered 3 top tips to market your business on Instagram.
Use similar filters and palettes to keep your feed consistent
Some of the most successful Instagram accounts tend to use a select colour palette for their photos, helping them to create a distinct style. For example, do you want your feed to be colourful? Bold? Gloomy? Edgy? Or whimsical? The fun part about aesthetic is that it all up to your imagination.
Know your brand identity & target market
This is critical no matter what. You might create the most beautiful Instagram content in the world, but if it doesn’t appeal to your target buyer, what’s the point?
Take the time to find out who your existing audience is, and think about who you’d like them to be. Since you’re using Instagram for marketing, you need to consider whether they are potential buyers, or can help you build your brand in some way.
One company who is good at this is Taco Bell. Since their target market is millennials, they have increasingly tried to make their brand look a lot more fun, cool and relevant to the younger generation.
Post content that reflects your brand’s values
You’re using Instagram as a way to showcase your products or services, so you want to make sure that everything you post aligns with the overall theme of your brand. The types of visual content you post should be consistent so your customers know what to expect when they visit your brand’s page. If you’re a dog grooming company, perhaps you will feature on before and after photos of your doggy customers. If you’re a salon, maybe you can feature new hair care products, along with recent client’s new hairstyles etc.
There are countless reasons for using Instagram which all need to be assessed in order to ensure they fall in line with your digital marketing strategy.
Some of the common uses involve:
- Increase customer engagement – get people talking about your products and sharing their opinions.
- Improve Brand awareness – keep people up to date about your company.
- Add a ‘personal touch’ to your business marketing – show visitors the people behind your business by posting your office news, events and anything that helps to show your company in a different light than you can achieve on your website.
Instagram is key for social engagement, offering direct and visual communication in one place. This makes it perfect for businesses. Find out How to Get More Instagram Followers for Your Business and start building a strong business presence on Instagram for your audience to engage with.