Piggybacking on seasonal events can be a fantastic way for boosting sales and getting your business noticed at crucial times of the year. The art of making these seasonal events work for you and your business is all about the preparation. If you’re not prepared for seasonal events, your efforts will look rushed and it may make it difficult to keep up with the reaction if you haven’t anticipated or prepared yourself for what comes next.
Create a Marketing Calendar
Firstly, it’s a great idea to create yourself a marketing calendar. Detail all of the seasonal events that you think will work for your product and/or service and what you intend to do during each particular seasonal event.
Start by thinking about the seasonal events that work for you. Then, determine a goal that you want to achieve during that time. For example, if you want to increase sales of a particular product, then you need to decide on a method of how you are going to achieve that goal. Consider offering a limited discount on that particular product the week leading up to Christmas in order to drive more sales for instance.
Whatever your goal, piggybacking on seasonal events really can hold a lot of potential for your business. But making sure that you’re prepared for the events is absolutely crucial. Let’s go back to the marketing calendar. Once you have the significant dates of seasonal events to use as part of your marketing strategy, determine your goals. Once you’ve done this, you can start to put your planning into practice. Plan a month in advance. That way, once you approach your important seasonal events, your goals and content will have been created and mapped out. Meaning all that’s left to do is distribute the content. This will give you plenty of time to analyse the reaction and the feedback of your efforts.
So, determine which seasonal events will work for you and your business goals. Then, incorporate these events into your marketing calendar. Once you have done that, start to go into the events in more depth and determine what you would like to achieve and how you intend to achieve those goals. Make sure that you are prepared in advance so as soon as the event approaches, everything will be ready to go and you can focus your time on analysing the results. As the saying goes, fail to prepare, and prepare to fail! Preparation really is the key for ensuring the success of making seasonal events work for your business.
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