If you’re wanting to make an impact and expand how much you sell online, establishing a trustworthy presence is integral. People like to buy from businesses they can trust but establishing that trust can take time. However, it’s definitely something you need to invest in if selling online is a main business goal. Read on for our top tips to help you build that all important trust with your online customers.
Have a Professional Website
First impressions count. And your website will often be the very first impression your customers receive of you. The last thing you want is for potential customers to land on your website, but then jump straight off. Whether it’s because they didn’t like your website, or it didn’t load quickly enough, or it wasn’t easy to navigate. All of these aspects can put customers off. In order to minimise your bounce rate, it’s important that you invest time into making your website is as professional and efficient as possible. You don’t need a huge budget to create a website, and sometimes simplicity is key. So, if having a simple, clean website means that your customers can enjoy their experience whilst browsing, then you’re more likely to see them engaging.
Humanise your brand
Customers are more likely to trust a brand that portrays themselves in a personal way. Including details such as an ‘About Us’ and a ‘Contact Us’ page are great ways to provide support to your customers on a personal level. Your tone is also really important. Just remember to make sure that it’s relevant to your industry so that your customers recognise you as trustworthy and legitimate.
Showcase your Social Media
The vast majority of internet users are active on social media. Many customers even use social media as a way of determining their opinions of a company before they have even dealt with them. Showcasing your social media channels on your website and providing quick links to those platforms is a great way for customers to be able to interact with you. It allows customers to engage with your brand on a more personal level before they invest that little bit further. It allows customers to follow you on social media and analyse whether or not you’re a company that interests them and fits with their values as a consumer.
Testimonials and Reviews
Nowadays, consumers rely heavily on the opinion of others in order to make a decision about a brand they have never interacted with before. If your website and social media channels gives your customers the option to leave feedback or a review, they will recognise that you value their opinion. Customers will jump at the chance to let everyone know what they think. This is turn, can then help to influence potential new customers to invest in your business too.
With so many brands fighting for their consumers’ attention, it can be really difficult to stand out from the crowd. But by following some simple steps, you can work to create a positive and reputable online brand image that customers can connect with and trust.
Looking to optimise your sales strategy? Check out The 5 Biggest Sales Objections and How to Overcome Them.