Technology has changed everything from the way consumers buy and research goods and services, to how we as business owners engage and market our business. Technology can be effective for improving productivity, but with all the choices it can be difficult to know what you really need.
Business Beetle have listed our top 5 technology must-haves for big and small businesses alike. Read below to find out more!
Social Media Accounts
Having social media channels for your business is a great way to enhance your brand’s online presence. Finding out the social media channels where your customers congregate, and visit is vital. There’s no point being having a company account on Snapchat if most of your customers and potential customers are on LinkedIn.
By having a presence online, your customers can keep up to date with your latest offers, deals and news. You could even share behind the scenes photos or videos, as people love to see that personal touch from businesses.
Using accounting software can help you save time and money, and offer you valuable insight into your business. If you choose the package carefully, investing in a computerised accounting system can be one of the best decisions you can make for your business.
In this age of start-ups and entrepreneurs, you need to display service excellence and efficient customer care to every client you get. One of the easiest ways to achieve this is with accounting software. Manual methods can leave you exhausted, influencing either your business or personal life. Below, we have listed some of the best accounting software available today:
Team Communication & Collaboration Programs
Team collaboration software is on the rise. From communication to project management, technology offers an abundance of options. Having a team collaboration/communication program can streamline day to day communications. Below we’ve listed a few of our top-rated programs.
So let’s take a look at Slack, for example. More commonly known as a messaging app, Slack has features that go beyond individual and group messages.
Slack gives you the ability to set up and manage ‘groups’. Therefore, you could have a management group with senior management members who could discuss related issues, or you could divide groups into teams, projects or however you wanted.
All content is searchable from one search box. Slack makes it simple to find that link that someone posted 2 weeks ago that you just now want to go have a look at. Not only is the search super fast and friendly, but it’s also filterable. What’s even better is that Slack is accessible anywhere, as it has mobile apps which are easy to use and install.
There is no excuse not to have a website in today’s day in age. There are multiple options to fit any budget or need. From do-it-yourself to edit-yourself, to custom built.
On top of this, with more and more people accessing the web via mobile, small businesses can no longer avoid making a mobile-friendly version of their website available to consumers, for two reasons:
Companies that lack a mobile version of their website could lose business as consumers opt for those that do.
Google and other search engines will penalise your website’s rankings if it’s not mobile compatible.
Business Beetle have listed our top ways of getting started with a website:
- DIY – Wix, WordPress or Shopify
- Web Design Agency – A simple Google search will bring up many in your area!
Customer Relationship Management (CRM)
Collecting and organizing actionable customer data is a full-time job, and one that isn’t very forgiving of mistakes. As such, investing in a high-quality Customer Relationship Management (CRM) tool is a must for any business that wants to take customer satisfaction to the next level.
A CRM system is not just for big businesses. It’s just as important for small business owners to keep record of their interactions with customers. With a team platform, a lot can be accomplished. For starters, you can usually manage a project from beginning to end. And this goes for any type of project – from marketing collateral to sales leads.
Below, we have listed some of the top-rated CRM systems available today:
Looking for more business technology advice? Read our 5 Reasons to Use G-Suite Rather than Free Gmail for more helpful tips and advice.