Writing and publishing blogs can be a fantastic way for businesses to improve their SEO ranking. Nowadays, a lot of businesses are investing time into writing blogs. Unfortunately many bloggers and even marketers aren’t taking advantage of the enormous potential of optimising their blogs for SEO. We have compiled three top tips which are simple and easy ways for you to effectively optimise your blogs for SEO. Helping you develop your content marketing strategy and get your blogs seen online.
First things first, start by conducting a little keyword research. You’ll most likely find that you’re already including keywords throughout your content. However, you can use clever tools such as the Google AdWords Keyword Planner Tool to research which keywords relate to particular topics. You can also gain access to data which reflects search volumes and even keywords your competitors are using in their content strategy too.
Once you’ve conducted your keyword research, you’ve now got to implement it within your content. You should have a list of valuable keywords that are both relevant to your content and what your audience are searching for online. Remember that search engine crawlers need to be able to discover your content and recognise the value it holds in relation to your chosen keywords. So, try to include your main keywords in the following areas:
- Blog Title
- Main Body of Text*
- Anchor Text
- Title Tags
- Meta Descriptions
*Although it’s important to include your keywords within the main body of text of your content, it’s equally as important to avoid keyword stuffing. Keyword stuffing involves stuffing your content with keywords. And this will result in being penalised by Google. Not only this, but it will make your content sound unnatural and thus make it difficult for audiences to read.
This optimisation technique is incredibly simple and one that is often overlooked. If you are using images in your blogs, whether it be within the main content or as a featured image, try to include keywords in the image file name before uploading the image to your blog.
Blogs and articles present a fantastic opportunity to connect with other relevant links. For example, if you have referenced a statistic from an authoritative site such as www.gov.uk, this can act as a quality link and asset that can help you to rank higher in search engines. Equally, linking to other resources relevant to your content and audiences’ interests may even result in a link back which is another valuable asset to acquire. Just remember that these links must be relevant to your content and the overall intent. Irrelevant links will be penalised similarly to keyword stuffing, as the content is not relevant or valuable to the intended audience.
Implementing these techniques doesn’t have to be time consuming, and each method can be effortlessly integrated into your existing content marketing strategy. Not only will implementing these methods help you to optimise your blogs for SEO, but they can help your content rank higher for relevant searches, increase your volume of website traffic and increase conversion rates from relevant and valuable users.
Looking to get to grips with Search Engine Optimisation? Or are you looking to optimise your SEO strategy further? Check out more SEO blogs here.